2 THE KEY QUESTIONS YOUR CASE NEEDS TO ANSWER
Every story answers questions. In books, those questions may be: Who is this person? What happened to them? How will they overcome it? In comedy they may be: What did the skeleton say to the barman? In music: How did it feel when everybody was kung-fu fighting? Your business case needs to do the same – and the first question you need to answer is: What do you want to do? In order to answer that, you’ll need to detail not just the what, but the why.
WHAT IS THE NEED THAT YOUR BUSINESS CASE ADDRESSES?
‘Lead with the need’ is a very useful phrase in all kinds of business writing. It means stating the issue you’re going to address, and it’s really important to get that bit right. Leading with the need ...
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