4 HOW TO STRUCTURE YOUR BUSINESS CASE
A business case has four key jobs to do:
- Explain the problem: lead with the need.
- Describe the possible options, including doing nothing.
- Recommend the best solution.
- Explain how it will be implemented.
Throughout your business case, it’s important to be as careful with words as you would be if you were writing an advertisement or brochure. Avoid waffle, jargon and wild guesses, keep your sentences simple and short, and don’t present anybody with dense blocks of text. You might not be selling a product, but you’re still selling something.
HOW TO PRESENT YOUR BUSINESS CASE FOR A LARGE PROJECT
One of the simplest ways to present a business case is a four-part structure:
- executive summary;
- project definition; ...
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