In This Chapter
Developing congruence and confidence in you and the business
Getting clear on what you want
Using tools to help you define and refine your business proposition
It would be nice if words like ‘mission’ and ‘vision’ could be replaced with whole sentences like ‘Why are you here?’ and ‘Where does your ambition want to take us next?’ That kind of everyday language makes the whole planning and strategy piece in organisations far more inviting. It would mean that we could do without the need for explanation, definitions and reinvention of this particular terminology. Clients would be less likely to confuse and conflate their mission with their vision.
Coaching is all about helping clients find clarity. Developing and describing a business proposition that makes sense and aligns with what the business aims to deliver is an area where a good coach can get her toolkit out and add real value.
Business is personal. Business owners, leaders and coaches do what they do because it satisfies a need. When that need isn’t satisfied, they become demotivated, ...