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Business Coaching and Mentoring For Dummies by Steve Crabb, Marie Taylor

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Chapter 15

Coaching to Help Business Engage, Inform and Influence

In This Chapter

arrow Communicating at multiple levels of awareness

arrow Understanding how people make decisions

arrow Influencing decisions by changing your communication

Humans are the chatty, social species. We are masters of communication, and even during our brief moments of silence, we speak volumes. Over generations, we have developed the ability to communicate across the boundaries of gender, age, race and culture, enabling us to create alliances for the greater good as well as evil.

In this chapter, we focus on the underlying patterns of communication. You discover how to inform, engage and influence ethically, as well as be better able to recognise when someone else is attempting to influence you.

Understanding the Importance of Effective Communication

Underlying communications are common patterns, concepts and principles that influence social behaviour. Understanding and being able to use these concepts and principles in your coaching enable you and your clients to become better communicators and masters of persuasion and influence in multiple business contexts. Effective communication is increasingly recognised as a ...

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