Book description
Table of contents
- Cover
- Title Page
- Brief Contents
- Contents
- About the Authors
- Dedication
- Preface
-
Part I - Communication Skills
- Chapter 1: Case Study: Profile of an Effective Communicator
-
Chapter 2: Reading Skills
- What is Reading?
- Elements of Reading: Seeing and Instantaneous Understanding
- How Do We Read?
- Enhancement of Reading Ability/Purpose of Reading
- The Nature of Reading Material/The Reading Style
- Styles of Reading
- Know the Text Organization
- Guidelines for Effective Reading
- Reading Efficiency
- Summary
- Case: Chorus Reading
- Review Your Learning
- Reflect on Your Learning
- Apply Your Learning
- Self-check Your Learning
- Reading Exercises
-
Chapter 3: Speaking Skills
- Speaking
- What is Oral Communication?
- Three Aspects of Oral Communication—Conversing, Listening, and Body Language
- Intercultural Oral Communication
- Intercultural Communication
- Oral Communication and Electronic Media
- Summary
- Case: Dealing with Outsourcing Backlash
- Review Your Learning
- Reflect on Your Learning
- Apply Your Learning
- Self-check Your Learning
-
Chapter 4: Conversation Skills
- What is Conversation?
- Social Conversation
- Effective Conversation
- Effective Conversation: An Example
- Conversation Control
- Transactional Analysis (TA)
- Applications of Conversation Control
- Summary
- Case: Discussing Vandalism
- Review Your Learning
- Reflect on Your Learning
- Apply Your Learning
- Self-check Your Learning
-
Chapter 5: Listening Skills
- What is Listening?
- The Process of Listening
- Factors that Adversely Affect Listening
- Characteristics of Effective and Ineffective Listeners
- Guidelines for Improving Listening Skills
- Responsive Listening
- Summary
- Case: Too Busy to Listen?
- Review Your Learning
- Reflect on Your Learning
- Apply Your Learning
- Self-check Your Learning
-
Chapter 6: Writing Skills
- The Art of Writing
- The Skills Required in Written Communication
- The Purpose of Writing
- Informatory Writing
- Persuasive Writing
- Clarity in Writing
- Examples of Clear and Unclear Writing
- Principles of Effective Writing
- Rewriting A Letter
- Summary
- Case: On Writing Well
- Review Your Learning
- Reflect on Your Learning
- Apply Your Learning
- Self-check Your Learning
-
Chapter 7: Non-verbal Skills
- What is Non-verbal Communication?
- Characteristics of Non-verbal Communication
- Classification of Non-verbal Communication
- Responding to Power Posturing
- Guidelines for Developing Non-verbal Communication Skills
- Communication Breakdown
- Summary
- Case: Everest Textile mills?
- Review Your Learning
- Reflect on Your Learning
- Apply Your Learning
- Self-check Your Learning
-
Part II - Business Communication
-
Chapter 8: Nature and Process of Communication
- The Role of Communication
- An Instance of Unclear Communication
- Defining Communication
- Classification of Communication
- The Purpose of Communication
- The Process of Communication
- The Elements of Communication
- The Major Difficulties in Communication
- Barriers to Communication
- Conditions for Successful Communication
- The Seven C’s of Communication
- Universal Elements in Communication
- How Sentence Structure Affects Meaning
- Communication and Electronic Media
- Communication and Social Media
- Summary
- Case: Communication Failure
- Review Your Learning
- Reflect on Your Learning
- Apply Your Learning
- Self-check Your Learning
-
Chapter 9: Organizational Communication
- The Importance of Communication in Management
- Communication Concerns of the Manager
- Communication Training for Managers
- Communication Structures in Organizations
- Line and Staff Management
- Information to be Communicated at the Workplace
- Summary
- Case: Communication Breakdown at City Hospital
- Review Your Learning
- Reflect on Your Learning
- Apply Your Learning
- Self-check Your Learning
-
Chapter 10: Cross-cultural Communication
- Globalization and Intercultural Communication
- The New Global Mantra: Go Local
- Cultural Sensitivity
- Developing Cultural Intelligence
- Some Examples of Cultural Diversity
- Guidelines for Intercultural Communication
- E-mail and Intercultural Communication
- Sample E-mails
- Summary
- Case: Intercultural Lessons from Crash
- Review Your Learning
- Reflect on Your Learning
- Apply Your Learning
- Self-check Your Learning
-
Chapter 11: Business Letters, Memos, and E-mails
- Introduction
- Writing Routine and Good-news Letters
- Writing Persuasive Letters
- Writing A Persuasive Letter
- Writing Memos
- Essentials of Good Business Letters and Memos
- Redrafting A Memo
- Form and Layout of Business Letters
- Writing E-mails
- A Series of E-mails
- Summary
- Case: A Reply Sent to an Erring Customer
- Review Your Learning
- Reflect on Your Learning
- Apply Your Learning
- Self-check your Learning
-
Chapter 12: Social Media
- Introduction
- Let the First “Social Media Games” Begin!
- The Age of Internet Communication Tools
- What does Social Media Mean?
- Characteristics of Social Media
- Classification of Social Media
- Nature and Scope of Six Types of Social Media
- Purpose/Choosing the Most Suitable Social Media
- Revisiting the Communication Theory
- Summary
- Case: Was London Olympicsthe “Social-Olympics”?
- Review Your Learning
- Reflect on Your Learning
- Apply Your Learning
- Self-check Your Learning
-
Chapter 13: Business Reports
- What is a Report?
- The Purpose of a Report
- Kinds of Reports
- The Terms of Reference
- The Objectives of a Report
- Planning and Organizing Information
- Writing Reports
- Short Management Reports
- Long Formal Reports
- Using Diagrams and Visual Aids in Reports
- Summary
- Case: Survey Report for India Representative Office of HRC Business School, France
- Review Your Learning
- Reflect on Your Learning
- Apply Your Learning
- Self-check Your Learning
- Chapter 14: Effective Presentations
-
Chapter 15: Business Etiquette
- What is Business Etiquette?Introductions
- Introductions
- Telephone/Cell Phone Etiquette
- Business Dining
- Interaction with Foreign Visitors
- Business Manners in Different Countries
- Inter-organizational Etiquette
- Summary
- Case: Cultural Sensitivity
- Review Your Learning
- Reflect on Your Learning
- Apply Your Learning
- Self-check Your Learning
-
Chapter 8: Nature and Process of Communication
-
Part III - Structured Applications
-
Chapter 16: Communication for Conflict Management
- What is Conflict?
- Characteristics of Conflict
- Management of Conflict
- Conflict Management through Communication
- Managing the Process of Communication in Conflict
- Purposive Communication in Conflict
- Verbal Skills for Communicating in Conflict
- Summary
- Case: MHAI
- Review Your Learning
- Reflect on Your Learning
- Apply Your Learning
- Self-check Your Learning
- Chapter 17: Communication for Effective Negotiations
-
Chapter 18: CVs, Personal Interviews, and Group Discussions
- Applying for Jobs
- Writing a CV
- The Relationship Between a Résumé and an Application Letter
- The Résumé of a Recent Graduate
- Guidelines for Preparing a Good CV
- Drafting an Application Letter
- Interviews
- Participating in a Group Discussion
- Summary
- Case: An Employment Interview
- Review Your Learning
- Reflect on Your Learning
- Apply Your Learning
- Self-check Your Learning
-
Chapter 19: Summer Project Report
- Introduction
- The Difference Between Summer Project Reports and Business/Technical Reports
- General Guidelines for Writing Summer Project Reports
- Writing the Project Proposal
-
Components of the Summer Project Report
- Cover and Title Page
- Approval of Organization and Faculty Guides
- Abstract
- Acknowledgements
- Table of Contents
- List of Tables, Figures, Appendices, and Abbreviations
- Chapter I: Introduction
- Chapter II: Research Design
- Chapter III: Results and Conclusions
- Chapter IV: Recommendations
- References
- Appendices
- Project Presentation
- Summary
- Case: Executive Summary of a Consumer Behaviour Study
- Review Your Learning
- Reflect on Your Learning
- Apply Your Learning
- Self-check Your Learning
- Chapter 20: Written Analysis of Cases
-
Chapter 16: Communication for Conflict Management
- Appendix 1: Grammar, Usage, and Style
- Appendix 2: The Process of Research
- Appendix 3: A Sample Report
- Notes
- Acknowledgements
- Copyright
Product information
- Title: Business Communication, 3rd Edition
- Author(s):
- Release date: January 2013
- Publisher(s): Pearson India
- ISBN: 9789332517608
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