Chapter 8

Nature and Process of Communication

“For communication to be effective, there has to be both information and meaning. And meaning requires communication.”

—Peter F. Drucker

Upon completion of this chapter, you should be able to:

  1. Know the principal concepts of communication.
  2. Understand the communication process and its elements.
  3. Know why communication succeeds or fails.
  4. Recognize the techniques that help in communicating a message accurately.
  5. Understand the universal elements in communication.
COMMUNICATION AT WORK

Mr Dutta’s supervisor assigned him the task of meeting two of the company’s most important clients on a given day. One of the meetings was more urgent, so Mr Dutta decided to see that client first. However, the meeting ...

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