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Business Communication, 3rd Edition by P. D. Chaturvedi

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Chapter 20

Written Analysis of Cases

A single, well-designed case study can provide a major challenge to a theory and provide a source of new hypotheses and constructs simultaneously.

Donald R. Cooper and Pamela S. Schindler

Upon completion of this chapter, you should be able to:

  1. Know the nature and types of case studies.
  2. Understand the process of case analysis.
  3. Identify major problems/questions involved in a case study.
  4. Know how to consider alternative solutions to the questions raised.
  5. Write out the findings of the analysis—a statement of the problem, the logical framework, consideration of the alternative solutions, and final decisions.
COMMUNICATION AT WORK

The case study method of teaching management issues and solutions ...

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