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Business Communication and Soft Skills Laboratory Manual by D. Sudha Rani

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Effective Communication Skills

Effective communication skills play a crucial role throughout the career of a candidate. Communication is a process of sending messages through select medium and receiving responses from the receiver. It is effective when the sender gets the desired action or answer from the receiver. The word ‘desired’ is important here. For example, you wish to know the name of your neighbour; your communication becomes effective only when you know your neighbour’s name. Communication is not speaking alone. For example, the police did not want to disclose the victim’s identity; their communication will be effective only when they can maintain the situation without revealing the name of the victim. The skills in converting mere ...

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