Callouts: This letter is a sales proposal from Cronin Environmental Services (CES) to a new client, Davis College. Because this is an external sales proposal to a new client, the tone is formal. Choose the best medium. If a sales proposal is short, if often takes the form of a letter. If the proposal exceeds three pages, a report format may be better.
Cronin Environmental Services, Inc.
1442 Industrial Parkway West
Rollins, MN 55555
612.555.5555
Fax: 612.555.6666
www.cronin.com
October 24, 20XX
Mr. Paul Phillips
Director of Physical Plant
Davis College
285 S. Kings Way
Rollins, MN 55555
Subject: Proposal to Update Davis College's Waste Reduction Plan
Callout: Use a subject line that identifies the subject of the proposal.
Dear Mr. Phillips:
Cronin Environmental ...
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