Callouts: This letter is a sales proposal from Cronin Environmental Services (CES) to a new client, Davis College. Because this is an external sales proposal to a new client, the tone is formal. Choose the best medium. If a sales proposal is short, if often takes the form of a letter. If the proposal exceeds three pages, a report format may be better.

Cronin Environmental Services, Inc.

1442 Industrial Parkway West

Rollins, MN 55555

612.555.5555

Fax: 612.555.6666

www.cronin.com

October 24, 20XX

Mr. Paul Phillips

Director of Physical Plant

Davis College

285 S. Kings Way

Rollins, MN 55555

Subject: Proposal to Update Davis College's Waste Reduction Plan

Callout: Use a subject line that identifies the subject of the proposal.

Dear Mr. Phillips:

Cronin Environmental ...

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