Business Communication, Third Edition

1 Developing Your Professional Presence

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STUDY QUESTIONS

1. SQ1 Why is it challenging to communicate well? pages 4–6

   1. Communication is a complex process

   2. Communication is affected by context

   3. Communication is more than transmission of messages

2. SQ2 What are the benefits of being a good communicator? pages 6–8

   1. Effective business communicators have a competitive edge in the job market

   2. Communication skills will contribute to your company’s and your own success

3. SQ3 What characteristics will help you communicate effectively? pages 8–19

   1. Being strategic

   2. Being professional

   3. Being adaptable

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