CASE SCENARIO Working as a Cross-Cultural Team

This case scenario will help you review the chapter material by applying it to a specific situation.

The first three weeks of your internship at Baer, Kramer, & Dreslin Market Research in Nashville were great. You enjoyed brainstorming marketing ideas with your manager and designing a survey for an important client. However, the past week has been pure misery. Your supervisor assigned you to join three other interns on a team to create a comprehensive online handbook for interns. Each summer, the company hires seven interns at your location in Nashville and seven more in the company’s data processing department in New Delhi, India. You will work on your project with one other intern from the Nashville ...

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