Skip to Main Content
Business Communication, Third Edition
book

Business Communication, Third Edition

by Barbara Shwom, Lisa Gueldenzoph Snyder
June 2015
Intermediate to advanced content levelIntermediate to advanced
480 pages
31h 52m
English
Pearson
Content preview from Business Communication, Third Edition

Key Concept Exercises

SQ1 What are the benefits of analyzing? (pages 7781)

  1. 1 Analyzing the purpose focuses the message

    For each of the following business communication situations, (1) identify a desired outcome, (2) identify whether achieving that outcome will require persuasion, and (3) explain your reasoning. For those situations that require persuasion, list at least two audience benefits that would make your message more persuasive.

    1. Informing department employees of a new form to use when requesting expense reimbursement.

    2. Convincing your supervisor to create a new staff position in your department.

    3. Informing a subordinate of his frequent tardiness and poor performance, and encouraging improvement.

    4. Documenting a subordinate’s tardiness and ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Business Communication

Business Communication

Harvard Business School Press
Handbook of Business Communication

Handbook of Business Communication

Gerlinde Mautner, Franz Rainer

Publisher Resources

ISBN: 9780133863307