Business Communication, Third Edition

Key Concept Exercises

SQ1 What are the benefits of analyzing? (pages 77–81)

1. 1 Analyzing the purpose focuses the message

   For each of the following business communication situations, (1) identify a desired outcome, (2) identify whether achieving that outcome will require persuasion, and (3) explain your reasoning. For those situations that require persuasion, list at least two audience benefits that would make your message more persuasive.

   1. Informing department employees of a new form to use when requesting expense reimbursement.

   2. Convincing your supervisor to create a new staff position in your department.

   3. Informing a subordinate of his frequent tardiness and poor performance, and encouraging improvement.

   4. Documenting a subordinate’s tardiness and ...