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Business Communication, Third Edition
book

Business Communication, Third Edition

by Barbara Shwom, Lisa Gueldenzoph Snyder
June 2015
Intermediate to advanced content levelIntermediate to advanced
480 pages
31h 52m
English
Pearson
Content preview from Business Communication, Third Edition

SQ1 How can the ACE process help you persuade your audience?

To be persuasive, a message must do more than just state your point of view. It must also motivate your audience to agree with you. Using the ACE process will help you develop a message that accomplishes this goal.

Let’s consider this example. Assume that you are Pedro Baca, a customer service manager for an e-commerce company that has an annual goal to increase profits by improving customer service and cutting costs. To improve customer service, the company installed new computer software that tracks orders and allows employees to provide customers with immediate, accurate information. ...

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Publisher Resources

ISBN: 9780133863307