CASE SCENARIO Starting a New Businesss
This case scenario will help you review the chapter material by applying it to a specific situation.
Kelly Lee and Noah Walker meet in a marketing class and recognize they have two things in common. First, they enjoy working with animals. Kelly’s family breeds Irish Setters, and Noah works part time in a veterinary office. Second, they both want to be entrepreneurs. After some initial market analysis, they decide to collaborate on creating a pet daycare center, Pet Haven, that will offer daily workouts for the animals, hourly playtime and petting with individual handlers, and clean and roomy cages or containment areas.
To get Pet Haven up and running, Kelly and Noah realize they must persuade either a bank ...
Get Business Communication, Third Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
