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Business Communication, Third Edition
book

Business Communication, Third Edition

by Barbara Shwom, Lisa Gueldenzoph Snyder
June 2015
Intermediate to advanced content levelIntermediate to advanced
480 pages
31h 52m
English
Pearson
Content preview from Business Communication, Third Edition

CASE SCENARIO Starting a New Businesss

This case scenario will help you review the chapter material by applying it to a specific situation.

Kelly Lee and Noah Walker meet in a marketing class and recognize they have two things in common. First, they enjoy working with animals. Kelly’s family breeds Irish Setters, and Noah works part time in a veterinary office. Second, they both want to be entrepreneurs. After some initial market analysis, they decide to collaborate on creating a pet daycare center, Pet Haven, that will offer daily workouts for the animals, hourly playtime and petting with individual handlers, and clean and roomy cages or containment areas.

To get Pet Haven up and running, Kelly and Noah realize they must persuade either a bank ...

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Publisher Resources

ISBN: 9780133863307