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Business Communication, Third Edition
book

Business Communication, Third Edition

by Barbara Shwom, Lisa Gueldenzoph Snyder
June 2015
Intermediate to advanced content levelIntermediate to advanced
480 pages
31h 52m
English
Pearson
Content preview from Business Communication, Third Edition

Key Concept Exercises

SQ1 How should you analyze and plan a bad-news message? (pages 186189)

  1. 1 Ask questions that help you develop content

    Assume you manage a video processing lab where customers bring in old home movies and have them transferred to DVDs. Yesterday, a long-time client brought in a video of her daughter’s wedding. She plans to pick up the DVD in two weeks after she returns from vacation. Today, one of your employees accidentally damaged the videotape and all your efforts to retrieve the data have failed. Answer these questions:

    1. What is the bad news?

    2. What business result do you want to achieve in communicating it?

    3. How will the audience react to this information?

    4. How do you want the audience to respond?

    5. What justification and ...

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Publisher Resources

ISBN: 9780133863307