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Business Communication, Third Edition
book

Business Communication, Third Edition

by Barbara Shwom, Lisa Gueldenzoph Snyder
June 2015
Intermediate to advanced content levelIntermediate to advanced
480 pages
31h 52m
English
Pearson
Content preview from Business Communication, Third Edition

SQ2 What are good practices for composing and publishing social media content?

Social media content refers to any text, image, audio, or video published through a social media platform, such as Facebook, Twitter, Pinterest, or a blog. 7

In business, social media content is most effective when it engages your audience, gives them something of value, makes them trust your company, persuades them to share information with others, and motivates them to return to your site. When social media content is used for marketing, its main goal is to inspire browsers to become customers.

What makes social media content effective? How do you get people ...

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Publisher Resources

ISBN: 9780133863307