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Business Communication, Third Edition
book

Business Communication, Third Edition

by Barbara Shwom, Lisa Gueldenzoph Snyder
June 2015
Intermediate to advanced content levelIntermediate to advanced
480 pages
31h 52m
English
Pearson
Content preview from Business Communication, Third Edition

SQ3 How can businesses use social media to accomplish specific communication goals?

Although much discussion of social media in business focuses on marketing and building a customer base, social media has broader uses and poses some significant risks. On the plus side, social media offers excellent opportunities to build goodwill with existing and potential customers. Social media also offers opportunities to interact with targeted users and persuade them to buy your product or service. However, social media can also amplify the effect of any business mistake or misstep, and dissatisfied customers have many public ways to broadcast their unhappiness.

This section focuses on how businesses can get the most benefit from social media by using ...

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Publisher Resources

ISBN: 9780133863307