CASE SCENARIO Researching to Answer Business Questions
This case scenario will help you review the chapter material by applying it to a specific situation.
Receiving a Research Assignment
Shuang Yu is a recent graduate of Milford University. She has started working in new business development at Affordable World Energy (AWE), a company that designs affordable products that generate electricity. The primary market for these products is countries with large rural populations that do not have access to electricity. As its next project, AWE is designing small-scale wind turbines to generate power for individual homes. The company needs to decide on the first market for this product and has narrowed the scope of its search to three countries ...
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