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Business Communication, Third Edition
book

Business Communication, Third Edition

by Barbara Shwom, Lisa Gueldenzoph Snyder
June 2015
Intermediate to advanced content levelIntermediate to advanced
480 pages
31h 52m
English
Pearson
Content preview from Business Communication, Third Edition

CASE SCENARIO Researching to Answer Business Questions

This case scenario will help you review the chapter material by applying it to a specific situation.

Receiving a Research Assignment

Shuang Yu is a recent graduate of Milford University. She has started working in new business development at Affordable World Energy (AWE), a company that designs affordable products that generate electricity. The primary market for these products is countries with large rural populations that do not have access to electricity. As its next project, AWE is designing small-scale wind turbines to generate power for individual homes. The company needs to decide on the first market for this product and has narrowed the scope of its search to three countries ...

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Publisher Resources

ISBN: 9780133863307