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Business Communication, Third Edition
book

Business Communication, Third Edition

by Barbara Shwom, Lisa Gueldenzoph Snyder
June 2015
Intermediate to advanced content levelIntermediate to advanced
480 pages
31h 52m
English
Pearson
Content preview from Business Communication, Third Edition

Writing Exercises

  1. 21  Finding advertising information

    Your neighbor, Mrs. James, recently retired after 30 years as an elementary school teacher and wants to open a knitting shop in your community. She’s been finding information about available storefronts, small business loan opportunities, and suppliers, but doesn’t know where to begin to advertise her business. Yesterday, she asked if you could help her gather some information about advertising opportunities and costs. Find local information about how to use the following advertising outlets, including costs for small ads.

    1. Radio

    2. Newspaper

    3. Direct mail

    4. Coupons

    Write a one-page summary of your findings that you will share with Mrs. James. Be sure to include necessary citations ...

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Publisher Resources

ISBN: 9780133863307