Business Communication, Third Edition

Writing Exercises

1. 21  Finding advertising information

   Your neighbor, Mrs. James, recently retired after 30 years as an elementary school teacher and wants to open a knitting shop in your community. She’s been finding information about available storefronts, small business loan opportunities, and suppliers, but doesn’t know where to begin to advertise her business. Yesterday, she asked if you could help her gather some information about advertising opportunities and costs. Find local information about how to use the following advertising outlets, including costs for small ads.

   1. Radio

   2. Newspaper

   3. Direct mail

   4. Coupons

   Write a one-page summary of your findings that you will share with Mrs. James. Be sure to include necessary citations ...