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Business Communication, Third Edition
book

Business Communication, Third Edition

by Barbara Shwom, Lisa Gueldenzoph Snyder
June 2015
Intermediate to advanced content levelIntermediate to advanced
480 pages
31h 52m
English
Pearson
Content preview from Business Communication, Third Edition

SQ2 What types of business proposals should you be prepared to write?

This section provides examples of the three most common types of business proposals:

  • Proposals for action or change

  • Sales proposals (either solicited or unsolicited) to provide products or services

  • Proposals for grants or other funding

Proposals for action or change

If you have an idea at work that you would like to implement or a project that needs funding, a proposal may win you the support you need. In business, proposals for action are strongest when they make a business case—that is, when they argue that a specific course of action is good for an organization and makes business sense. When writing a business case, you need to discuss benefits, costs, risks, and implementation ...

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Publisher Resources

ISBN: 9780133863307