Business Communication, Third Edition

Key Concept Exercises

SQ1How do you use ACE to prepare an effective proposal? (pages 298–303)

1. 1 Analyze: Understand the purpose, context, and content

   1. You work in the business office of Hotel Oldham, and you received an RFP from the National Sports Collectors Association (NSCA), which would like to hold its annual convention and memorabilia sale in your hotel. The planners anticipate that more than 1,000 people will attend. It’s your job to write a proposal to the NSCA. How would you describe that proposal? Solicited or unsolicited? Competitive or noncompetitive? Internal or external? Identify at least one requirement that you will need to meet in your proposal. Identify one potential benefit you may want to include. Identify at least one potential ...