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Business Communication, Third Edition
book

Business Communication, Third Edition

by Barbara Shwom, Lisa Gueldenzoph Snyder
June 2015
Intermediate to advanced content levelIntermediate to advanced
480 pages
31h 52m
English
Pearson
Content preview from Business Communication, Third Edition

SQ2 How do you compose the presentation?

What does it mean to compose a presentation? For some people, the first thing that comes to mind may be writing a speech. Other people may imagine writing a slide deck or putting together a set of visual aids. Still others may imagine a presentation that has no written component at all. In fact, some of the most powerful business presentations are based on a single visual image or a single prop that prompts and organizes the discussion.

Whether you envision your presentation as a speech or as a conversation with the audience supported by slides, props, and flipcharts, you will need to develop content that engages the audience and meets their needs. If you are developing a slide presentation, you will ...

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Publisher Resources

ISBN: 9780133863307