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Business Communication, Third Edition
book

Business Communication, Third Edition

by Barbara Shwom, Lisa Gueldenzoph Snyder
June 2015
Intermediate to advanced content levelIntermediate to advanced
480 pages
31h 52m
English
Pearson
Content preview from Business Communication, Third Edition

Key Concept Exercises

SQ1 What do you analyze when planning a business presentation? (pages 398402)

  1. 1  Analyze your purpose and desired outcome: Why are you presenting?

    For each of the following scenarios, determine the purpose and ­intended outcome of the presentation.

    1. A presentation to a group of potential customers explaining various types of investment instruments

    2. A presentation to a group of potential customers explaining why they should use your company as an investment firm

    3. A presentation to your supervisor explaining how to implement a process you have developed

  2. 2  Analyze your audience: Who will be listening, and what do they care about?

    Select one of the following scenarios and identify a real person who ...

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Publisher Resources

ISBN: 9780133863307