Business Communication, Third Edition

Key Concept Exercises

SQ1 What do you analyze when planning a business presentation? (pages 398–402)

1. 1  Analyze your purpose and desired outcome: Why are you presenting?

   For each of the following scenarios, determine the purpose and ­intended outcome of the presentation.

   1. A presentation to a group of potential customers explaining various types of investment instruments

   2. A presentation to a group of potential customers explaining why they should use your company as an investment firm

   3. A presentation to your supervisor explaining how to implement a process you have developed

2. 2  Analyze your audience: Who will be listening, and what do they care about?

   Select one of the following scenarios and identify a real person who ...