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Business Communication, Third Edition
book

Business Communication, Third Edition

by Barbara Shwom, Lisa Gueldenzoph Snyder
June 2015
Intermediate to advanced content levelIntermediate to advanced
480 pages
31h 52m
English
Pearson
Content preview from Business Communication, Third Edition

◾  In summary, business presentations offer you the opportunity to address a business issue and to impress your audience with your analytic, persuasive, and speaking skills. Using the ACE communication process helps you develop well-organized content that is targeted to your audience and appropriate for the medium you choose, whether it is face-to-face or online. To communicate that content well, design effective slides and practice both your presentation skills and the specific presentation so that you know how to make each point and present each slide. Building a confident and professional presentation style offers benefits beyond just improving your business presentations. Being a confident presenter will also help you sell your strengths ...

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Publisher Resources

ISBN: 9780133863307