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Business Development For Dummies by Anna Kennedy

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Part I

Getting Started with Business Development

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In this part …

  • Gain a clear understanding of what business development encompasses.
  • Realize why business development can be problematic for small, growing companies.
  • Look at business development from the customer’s point of view.
  • Align your business development with the customer lifecycle.
  • Use business development tools to secure your business growth.

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