In This Chapter
Fitting partnerships into the business development lifecycle
Initiating a powerful partnership
Building success together
In Chapter 19 I describe what you need to consider when deciding whether a partnership is right for your company (in the analogy I make, whether you want to marry or stay single). Here I assume that you’re following the marriage route and need to look around for a suitable spouse. Therefore, this chapter lays out the characteristics of a successful partnership and how you can create one.
Instead of reiterating all the good business practices I cover throughout this book, I highlight some of the unique management communication and teamwork challenges and opportunities that partnerships offer.
As you launch into setting up a partnership and using it to drive maximum revenue, you start to experience some of the same parts of the business development lifecycle that I cover elsewhere ...