In This Chapter
Identifying regular tasks that make a real difference
Taking small actions each and every day
In your day-to-day life, you know that you gain beneficial results by repeating small actions every day: for example, walking a short distance to help get fit or memorizing a few additional words of a new language (bien sûr!). Well, business development is no different.
Schedule some time today for this chapter’s ten actions and keep a log. You never know – the wonderfully unexpected may well show up.
Tackle the calls you don’t want to (yes, those darned cold calls). Doing so brings your firm four benefits:
Go to it!
Call every customer and every partner each month. Find out how things are going, what’s on these people’s minds and whether you can discover anything to which your team needs to pay attention.
Every three months, take these people out to lunch, or at least drop by. You get feedback, more work ...