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Business Driven PMO Success Stories by Mark Perry

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PMO Success Story #4: British American Tobacco

Implementing Portfolio Management

in a Global Organization

Marion Blake, PMO CoE Group Portfolio Management Office, BAT

Introduction to British American Tobacco

British American Tobacco (BAT) is the most international tobacco group in the world. We have a presence in 108 markets and employ more than 50,000 people. One of our key strengths is our broad geographic spread across both developed and developing markets, but this also presents great challenges. With a business that has grown both organically and through mergers and acquisitions, we have a history of federalism as well as an operational ...

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