Cases

Simply Divine

At the beginning of this chapter, you read about fair-trade practices, especially as they apply to the market for cacao beans and the company Divine Chocolate. Using the information presented in this chapter, you should now be able to respond to these questions.

Questions for Discussion

  1. 2-22. While Divine Chocolate has embraced the concept of fair trade, their products are not organic. On their website, they argue that purely organic production methods could result in greater instability in production because cocoa is very disease-prone. Do you think that Divine has an ethical obligation to require farmers to become organic? Why or why not?

  2. 2-23. How would you describe Divine Chocolate’s approach to social responsibility? ...

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