Pushing the Product

At the beginning of this chapter you read about both Apple and Valve’s corporate organizational strategies. Using the information presented in this chapter, you should now be able to answer the following questions.

Questions for Discussion

  1. 6-21. Describe the organizational structure of your college or university. Is it more functional or divisional?

  2. 6-22. In what ways does this structure help and hurt the mission of the college?

  3. 6-23. If you were hired by the college to help reorganize for better efficiency and better provision of service, what tangible advice could you offer?

Heard it Through the Grapevine

When you think of the word gossip, it’s most likely that the term has negative connotations. Take it one step ...

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