Crafting a Business Plan
Part 2: The Business of Managing
Goal of the Exercise
In Part 1 of the business plan project, you formulated a basic identity for your business. Part 2 of the business plan project asks you to think about the goals of your business, some internal and external factors affecting the business, and the organizational structure of the business.
Exercise Background: Part 2 of the Business Plan
As you learned in Chapter 5, e very business sets goals. In this part of the plan, you’ll define some of the goals for your business.
Part 2 of the business plan also asks you to perform a basic SWOT analysis for your business. As you’ll recall from Chapter 5, a SWOT analysis looks at the business’s strengths, weaknesses, opportunities ...
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