Exercising your Ethics

Exercising Charisma

The Situation

You are the chief financial officer (CFO) for Advanced Nutriceuticals, a leading manufacturer of nutritional supplements in the United States. The company’s CEO, Jeff Johnson, is passionate about health and the value of nutritional supplements. Jeff has a compelling story—he is a survivor of Stage IV skin cancer, an outcome he attributes to the use of nutritional supplements. He is featured widely in company advertising and is admired by most of the company’s employees.

Unlike prescription medications, nutritional supplements are not subject to U.S. Food and Drug Administration regulation, and the company does not have a lot of well-supported research to support the efficacy of its products. ...

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