Business Essentials, 12/e

Exercising your Ethics

Weighing the Odds

The Situation

Obesity has become an epidemic in the United States and much of the developed world, and people who are obese are at a significantly greater risk of stroke, heart attack, and diabetes.

Researchers have worked for years to develop a weight-loss product that is safe and effective. Several years ago, researchers identified a naturally occurring compound that was effective in appetite suppression. As the marketing manager for a major dietary supplement company, this was good news and so you convinced your company to invest several hundred thousand dollars in research and development. After several years of testing, the results show that 85 percent of people using the supplement were able to lose ...