Building a Business: Continuing Team Exercise
Assignment
Meet with your team members to consider your new business venture and how it relates to the marketing issues relating to distributing and promoting products, as discussed in this chapter. Develop specific responses to the following:
13-11. Consider once again the target market(s) for your business. For that target market, develop a “Statement of Promotional Objectives” for your company. What do you intend to accomplish with your chosen promotional objectives?
13-12. Considering your target market, discuss alternative promotional strategies that may be appropriate for your company. What are the pros and cons for each strategy you considered? Which strategy, at the present time, seems more ...
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