Cases
The Changing Landscape of Commerce
At the beginning of this chapter, you read about the evolution of commerce in the United States, from small mom-and-pop stores to mega-malls and giant box outlets to e-commerce. Using the information presented in this chapter, you should now be able to answer the following questions:
Questions for Discussion
13-23. Why are online retailers taking so much market share from the traditional brick-and-mortar stores?
13-24. Do you think that legacy stores such as Macy’s and even Walmart will be able to compete with online stores in the future? How would they have to change in order to be more competitive?
13-25. How have changes in physical distribution changed the marketplace? How has the marketplace changed ...
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