Herles has the following to say concerning the skills and experiences of the consultants:

Loads of schematic business knowledge is produced but it is all carefully designed and controlled. They promote themselves as having the perspective of an outsider, but at the same time the knowledge of an industry expert! That they can accomplish both is difficult to believe given that most consultants in this industry are under the age of thirty five. When, and from where have they achieved their industrial experience? But the students are happy to go along with the deception. It allows them the easy route of simply following directions and thus not assuming personal responsibility for any future difficult decisions which may necessitate tough actions ...

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