CHAPTER IIIGrowing Your Business
Maximizing Your Cash Flow
Money in, money out—don’t let it make you lose sleep!
CASH FLOW MANAGEMENT is a critical key to survival and success, particularly with a new business. The nature of each business is unique, but every business aims to maximize revenue and minimize expenses. It’s an ongoing process.
Some businesses require prepayment; others ask for payment on delivery; still others give customers payment terms that may not generate revenue for weeks, or even months. If your products must be created and held in inventory until they are sold, the total time span from incurring manufacturing expenses until revenue is received could be many months. If you provide a service, you may need to invest ...