Part I

Basic Training: Grasping the Basics


In this part . . .

As you embark on your gamification education, it’s easy to get overwhelmed. This part is devoted to helping you stave off any gamification-related anxiety. In addition to discovering what all the fuss is about, you’ll find out just what makes your users tick and consider what business objectives you want to achieve through gamification. We help you determine what types of behaviors might drive those objectives, and you’ll explore the various types of rewards available for your program. Finally, you’ll survey the game mechanics common in many programs. With these basics under your belt, you’ll be primed to use gamification to its fullest potential.

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