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Business Gamification For Dummies by Kate Shoup, Kris Duggan

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Chapter 2

Head Case: Understanding What Makes Users Tick

In This Chapter

arrow Identifying types of players

arrow Understanding extrinsic versus intrinsic motivators

arrow Distinguishing competition and cooperation

arrow Identifying things people like

arrow Noting key behavior motivators

If your business objective involves persuading a consumer or an employee to take some type of action — say, becoming a registered user or filling out a form — then it behooves you to gain some understanding of what makes people tick. Indeed, understanding player motivation is key to designing a successful gamification system. And that, in turn, increases the chances of meeting your business objective.

tip.eps The more you know about what motivates your target audience, the more likely it is that you’ll be able to design a gamification system that drives their behavior in just the right way.

Just Your Type: Identifying Player Types

You ...

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