Game On: Understanding Game Mechanics
In This Chapter
Understanding points, leaderboards, and levels
Developing achievements and rewards
Exploring missions, challenges, and quests
Providing feedback and understanding context
Implementing anti-gaming mechanics
Game mechanics comprise the components of a game — the tools employed by game designers to generate and reward activity among players. (In the case of a gamification system, “players” refers to customers, employees, or other users.) Game mechanics guide users’ behaviors.
It should come as no surprise that world-class companies have begun applying some of the same proven, addictive game mechanics to reward behaviors in non-game environments, both with customers and employees. Indeed, most gamification programs leverage game mechanics in one way or another.
This chapter highlights the key game mechanics you can use in your gamification efforts to incentivize and motivate users to perform valuable behaviors and drive ...