Chapter 12

Ready, Set, Go! Configuring and Deploying Gamification Elements

In This Chapter

arrow Identifying the major steps in a gamification project

arrow Understanding the design, development, and testing phases

arrow Going live

arrow Dealing with security issues

During the course of this book, you’ve learned all about the theory behind gamification — how game mechanics can help you motivate your customers or employees to perform behaviors that will advance your business objectives. Now it’s time to roll up your sleeves and get cracking.

This chapter outlines the major steps in implementing any gamification program. Without getting too technical (you’re welcome), it identifies the key activities involved in gamifying your business, in all the various stages. If you’re ready to implement gamification in your organization, read on.

It probably goes without saying that gamification programs can be quite complex. But don’t freak out. Identifying the major stages in the project can help you wrap your brain around what needs to be done, and in what order. These stages are as follows:


Development ...

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