Chapter 13
Analyze This: Understanding Analytics
In This Chapter
Understanding analytics-related activities
Identifying and picking metrics
Answering key questions with analytics
Exploring the Behavior Health Index
Questions: How do you know that the gamification program you put in place is actually driving the behaviors you need to occur in order to meet your business objectives? How do you know that it’s providing you with the desired return on investment (ROI)?
One critical part to these answers is analytics. Broadly speaking, analytics is the use of technology, research, and statistics to identify and solve problems — specifically, problems in business and industry. Analytics is the essential link between operations and business decisions. Using analytics, you can assess the success (or lack thereof) of any business operation.
Analytics is the process of setting up these essential business measurements, monitoring them on an ongoing basis, and feeding the results back to the ...
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