Skip to Main Content
Business Hack
book

Business Hack

by John Lee
February 2019
Beginner content levelBeginner
224 pages
5h 30m
English
Wiley
Audiobook available
Content preview from Business Hack

CHAPTER 6Your Online Presence

Until only quite recently, all you really needed, in order to have a presence online, was a website, or a few websites (maybe landing pages for different products on which customers could click through to a main sales page). These days, you really have to cover several bases, in terms of social media platforms, as well as having web pages that look good both as desktop versions and in their mobile‐responsive version. If I click onto a website that is not mobile‐responsive, I will click straight off it. And as I do most of my business on my phone, as do many people I know, it's highly important that your website is mobile‐responsive. If it's not, go change it now or make a note to contact your developer immediately. You could be losing a huge amount of business.

Social media is also non‐negotiable. Indeed, the first place most people will discover you now is on social media rather than stumbling across your website. The social media revolution has completely changed the way businesses operate. If you have a business, social media is not just an additional promotional tool you could use…it has become a vital part of any digital marketing strategy.

Some of your customers may still be finding you by clicking on Google ads, but many will now find you on their social media feeds, on Facebook, Twitter, Instagram and LinkedIn. Your website is almost your second tier of communication these days. It's still important because, while people may find you on social ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Karmic Marketing

Karmic Marketing

Joe Vitale
Location-Based Marketing

Location-Based Marketing

Gérard Cliquet, Jérôme Baray

Publisher Resources

ISBN: 9781119542292Purchase book