CHAPTER 7The Power of Social Media
Do not underestimate the power of social media! If there is one thing I want you to take away from this book, if nothing else, it is this message.
Not only do you have to get your social media footprint looking good, in terms of making your feeds attractive and interesting, and filling them with relevant content and amassing followers, but you must also be aware of how people are using social media. News spreads like wildfire through social media. It's almost instantaneous. As soon as any event takes place, someone can report it on social media; then everyone starts sharing it and talking about it. By the time the mainstream broadcast media is reporting it, it's almost old news.
If you are in any doubt as to how powerful social media is, the following story is a great example of how even the biggest businesses in the world are at the mercy of social media. The people have the power these days!
A Closer Customer Relationship
In April 2017, a passenger was forcibly removed from a United Airlines flight, apparently because it was overbooked. A number of passengers filmed the incident, which showed airline security dragging a man off the plane even after he hit his head and was obviously injured. Before anyone, at the company or within the mainstream press, had a chance to report it, everyone was talking about it, because the videos spread through social media like wildfire, going viral in a matter ...