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Business Intelligence and Data Mining by Anil Maheshwari

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CHAPTER 2

Business Intelligence Concepts and Applications

Business intelligence (BI) is an umbrella term that includes a variety of IT applications that are used to analyze an organization’s data and communicate the information to relevant users. Its major components are data warehousing, data mining, querying, and reporting (Figure 2.1).

The nature of life and businesses is to grow. Information is the life-blood of business. Businesses use many techniques for understanding their environment and predicting the future for their own benefit and growth. Decisions are made from facts and feelings. Data-based decisions are more effective than those based on feelings alone. Actions based on accurate data, information, knowledge, experimentation, and ...

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