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Business Intelligence Applied: Implementing an Effective Information and Communications Technology Infrastructure by Michael S. Gendron

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Introduction

TSI intends to operate in the New York City area. Its mission is to employ technological solutions to provide easy access to tickets for movies, on- and off-Broadway shows, and other ticketed events in large metropolitan areas.

TSI has already performed a preliminary market feasibility study (excerpts are included later in this appendix), which indicated that the business model being proposed is feasible. Sections of the market feasibility study are discussed later. This request for proposal asks for a technology feasibility and strategy study to be conducted. The goals of this study include the following:

  • Craft a technology strategy that would place TSI in a competitively advantageous position within the retail ticket sales industry.
  • Develop a technology design and implementation plan to support the mission of TSI and enhance TSI's competitive positioning.
  • Put together five-year total cost of ownership estimates for the information and communication technology infrastructure implementation and ongoing maintenance as described in this request for proposal.

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