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Business Intelligence Applied: Implementing an Effective Information and Communications Technology Infrastructure by Michael S. Gendron

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Preliminary Marketing Study

TSI previously commissioned a preliminary marketing study to determine the feasibility of its business model, the placement of kiosks, and the expected ticket sales volume on the web and at kiosks. Select details are discussed next.

The marketing study grouped kiosks into three categories by expected utilization: high, medium, and low. Kiosk utilization (see Exhibit A.3) indicates the average number of tickets expected per transaction during peak utilization.

Exhibit A.3 Kiosk Utilization

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Utilization by area (see Exhibit A.4) gives the number of kiosks and utilization type, the planned number of kiosks, the primary hours of operation, and the expected utilization grouping. The preliminary marketing study, conducted earlier, concluded that at this time it was not possible to estimate web sales because of a lack of data.

Exhibit A.4 Utilization by Area

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Proposal Requirements

  • The response to this request for proposal must include an ICT needs analysis based on the business requirements, core competencies, and competitive positioning of TSI; it must also include all ICT infrastructure requirements not provided by Genenco or the digital copier vendor. The proposal must be totally ready to operate.
  • Recommendations for all hardware and software, including operating ...

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