Business Intelligence Applied: Implementing an Effective Information and Communications Technology Infrastructure

Value Search Models: Internal and External Analysis

Organizations must examine themselves internally and externally to find ways to reduce costs, build internal efficiencies, and enhance product or service quality to gain market share and competitive advantage. The analysis can be done through corporate unbundling, value chain deconstruction, supply chain deconstruction, and competitive forces analysis. Each of these tools looks at the organization and its environment. Corporate unbundling and value chain deconstruction look inward and give the business analyst the opportunity to cut across organizational departmental boundaries. Supply chain deconstruction and competitive forces analysis look both inward and outward. The goal of these tools is to make it evident where ICT-mediated solutions can be implemented so the organization can excel in the marketplace. Because we know that consumers are likely to select products and services that have the greatest perceived value, any ICT strategies that can lead to the attainment of lower cost, internal efficiencies, or enhanced quality that result in greater perceived value are likely to enhance competitive positioning.

Corporate Unbundling

Corporate unbundling focuses on cost reduction (e.g., lower production costs) and quality improvement strategies (i.e., enhancing an organization's product quality). It also provides opportunities to look for increased efficiencies. Reduced costs, improved value, and increased efficiencies directly ...