Hugh J. Watson Senior Editor, Business Intelligence Journal,    Professor and C. Herman and Mary Virginia Terry Chair of Business Administration, Terry College of Business, University of Georgia

Most executives are familiar with big data, business intelligence (BI), analytics, business performance management, business process management, and fact-based decision-making, but they are uncertain about how to best deploy them to create business value. For every organization that is doing wonderful things (think Amazon), more are struggling to effectively implement these innovations (though most are not that new).

Steve Williams’ book reminds me of a meeting that I had with the CIO of a major university who wanted to discuss the development ...

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