O'Reilly logo

Business Intelligence Strategy and Big Data Analytics by Steve Williams

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 2

Business Intelligence in the Era of Big Data and Cognitive Business

Abstract

Business executives, managers, and analysts have wrestled for decades with the challenge of determining how best to leverage data to improve business results. The umbrella term “business intelligence”—or “BI”—has long been used to describe business analysis techniques ranging from standard reports to highly sophisticated advanced statistics. Recently, terms like “big data” and “cognitive business” have been added to the business and technical lexicon. The newer terminology is about what BI has always been about: analyzing and leveraging data to improve profitability and competitiveness. A barrier to better BI is lack of clarity about what BI is and how BI is ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required