Business Intelligence in the Era of Big Data and Cognitive Business
Abstract
Business executives, managers, and analysts have wrestled for decades with the challenge of determining how best to leverage data to improve business results. The umbrella term “business intelligence”—or “BI”—has long been used to describe business analysis techniques ranging from standard reports to highly sophisticated advanced statistics. Recently, terms like “big data” and “cognitive business” have been added to the business and technical lexicon. The newer terminology is about what BI has always been about: analyzing and leveraging data to improve profitability and competitiveness. A barrier to better BI is lack of clarity about what BI is and how BI is ...
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